Our history


The Escudo de Oro group launches its activity in the souvenir industry as a company engaged photography, with the postcard as its flagship product.


The firm publishes its first souvenir book in the legendary Todo (“All”) collection. This first publication is followed by other collections of guides to monuments, cities, regions and countries. The group now boasts nearly 500 titles.

Spain and the rest of Europe and America are the places where our brand has its greatest presence.



The SMILE group joins Escudo de Oro.

Together, we embark on a hugely successful activity, producing and marketing a wide range of souvenir articles. Much more than paper, they include:

  • Magnets
  • Mugs and other ceramic items
  • Bags and purses
  • Umbrellas
  • T-shirts and sweatshirts
  • Caps
  • Keyrings
  • Pencils
  • Pens
  • Shot glasses and glass ashtrays
  • Mirrors
  • Pill boxes
  • Coasters
  • Table mats
  • Decorative resin pieces
  • Cuddly toys
  • Candle holders

Over the last decade, backed up by the quality and variety of our products, Escudo de Oro has secured exclusive distribution rights in Europe for several prestigious brands.


With our partners, Escudo de Oro enables you
to share the joy of your travels through the most delightful souvenirs.